About Us

The Inspired Seller is a friendly guide meant to help handmade sellers, crafters, makers and artists boost their business.

Our authors are passionate about the handmade industry. They monitor closely e-commerce, social networking, marketing, crafts trends and other topics to keep you up to date on the latest happenings. We offer best practice articles to help you run and grow your handmade business, build your brand, cut costs and increase profits.


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How to transform your crafts business into a luxury handmade brand

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  Have you noticed that most luxury brands have a lot in common with the handmade industry? They produce and sell beautiful and often unique products, they definitely have part (if not all) of their product made by the hands of an artisan, they pay extra attention to the customer’s experience, the quality of the product is perfect, the product has a high value, they put a lot of passion into defining, creating, and perfecting their product...the list goes on. So… since you already have these things for your handmade brand and business, what is really stopping you from becoming a luxury artisan? How can you transform your crafts business into a successful luxury handmade brand? Here’s our take…. “Luxury is in each detail” … We couldn't agree more with Hubert de Givenchy. From the first thought about your luxury handmade product, you need to focus on its quality and how to make it the perfect product for your clients. Use only premium materials, enhance your production flow, spend ti
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Holiday Selling Guide with Tips and Tricks for Handmade Sellers

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  When most people think of the word “holiday” it inspires visions of family, friends, food, and often presents and shopping. The details will change depending on the person and the culture from which they come. But it is nearly universal that the word conjures memories and feelings of happiness. Most of us that sell professionally share these feelings when we hear the word “holiday”, but with an overlay of urgency and sometimes stress. It is our job to help bring that happiness to fruition and create those memories for others so that they can look back at them with fondness in the future. Holidays are certainly not about shopping and gift giving. However shopping and gift giving often supports what any given holiday is about. Handmade sellers have the opportunity to bring uniqueness and a personal touch to this aspect of the human experience. As a handmade seller it’s likely you’ve already perfected your art, or at least have progressed to the point where you excel at it above mos
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Master the Art of Capturing the Beauty of Handmade

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Photography tips for your handmade products In the world of handmade products, where each creation is a labor of love, the power of photography cannot be underestimated. A well-captured image can look alive on the screen, allowing potential buyers to truly appreciate the details and uniqueness of your creations. In this guide, we’ll share photography-related advice that will help you showcase your handmade products in all their beauty and increase your chances of converting visitors into loyal customers. 1. The Magic of Light Light holds the most significance in photography, and is especially important when photographing products. Opt for natural light whenever possible – set up your shooting area near a window that lets in diffused sunlight. This type of light helps reveal textures and colors accurately, making your products look more inviting. 2. The Right Background Choose a clean and simple background that doesn't distract from your product. A plain white backdrop is a classic
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