About Us

The Inspired Seller is a friendly guide meant to help handmade sellers, crafters, makers and artists boost their business.

Our authors are passionate about the handmade industry. They monitor closely e-commerce, social networking, marketing, crafts trends and other topics to keep you up to date on the latest happenings. We offer best practice articles to help you run and grow your handmade business, build your brand, cut costs and increase profits.


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Wrap It Right and Deliver On-Time

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A Handmade Seller's Handbook to the 2023 Holiday Season The twinkling lights, the scent of pine, the joy of gift-giving, a deluge of orders, and customers clamoring to get your products made, shipped, and delivered immediately. Yes, the holidays are upon us! If you find yourself caught up in the whirlwind of holiday excitement and stress, barely able to catch your breath, then this article is for you. Not only will it carve out a precious moment for you, but it will also guide your business through the 2023 holiday season and into the new year. Communicate Joyfully Everyone knows that communication is key, but not everyone remembers to communicate joyfully. Even if you aren’t feeling joyful yourself, it is important to keep your communication with your customers upbeat and positive. Start communicating with your customers early. Keep them in the loop by sending out newsletters, updating your website, and keeping a presence on social media. A simple, friendly reminder that your hand...
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Holiday Selling Guide with Tips and Tricks for Handmade Sellers

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  When most people think of the word “holiday” it inspires visions of family, friends, food, and often presents and shopping. The details will change depending on the person and the culture from which they come. But it is nearly universal that the word conjures memories and feelings of happiness. Most of us that sell professionally share these feelings when we hear the word “holiday”, but with an overlay of urgency and sometimes stress. It is our job to help bring that happiness to fruition and create those memories for others so that they can look back at them with fondness in the future. Holidays are certainly not about shopping and gift giving. However shopping and gift giving often supports what any given holiday is about. Handmade sellers have the opportunity to bring uniqueness and a personal touch to this aspect of the human experience. As a handmade seller it’s likely you’ve already perfected your art, or at least have progressed to the point where you excel at it above...
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Create Holiday Gift Sets That Sell: Inspiring Ideas for Handmade Sellers

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The holiday season is a time for gifting, and as a handmade seller, you have the perfect opportunity to offer customers curated gift sets or bundles that make holiday shopping a breeze.   Before we jump into some creative and inspiring ideas for holiday gift bundles, let’s take a moment to explore why bundling products can be a smart strategy for your business this season. Here are five reasons why bundling products is a game-changer: Increased Perceived Value : Offering multiple complementary products at a discounted price gives customers the feeling they’re getting more value for their money. Shoppers are more likely to purchase a bundle as they know they’re saving compared to buying each item individually. This drives impulse purchases, particularly during the holiday season when people are looking for affordable, convenient gift options​. Higher Average Order Value (AOV) : Bundles encourage customers to spend more by combining related products. For instance, a gift set of handm...
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