Master the Art of Capturing the Beauty of Handmade

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Photography tips for your handmade products



In the world of handmade products, where each creation is a labor of love, the power of photography cannot be underestimated. A well-captured image can look alive on the screen, allowing potential buyers to truly appreciate the details and uniqueness of your creations. In this guide, we’ll share photography-related advice that will help you showcase your handmade products in all their beauty and increase your chances of converting visitors into loyal customers.



1. The Magic of Light


Light holds the most significance in photography, and is especially important when photographing products. Opt for natural light whenever possible – set up your shooting area near a window that lets in diffused sunlight. This type of light helps reveal textures and colors accurately, making your products look more inviting.


2. The Right Background

Choose a clean and simple background that doesn't distract from your product. A plain white backdrop is a classic and safe choice, but you can experiment with muted tones that compliment your creations. 

Remember, your product should be the star, not the background. Many marketplaces specialized in handmade products tend to adopt a white background as the standard, and if you are in doubt you should too.



3. Close-ups and Details


Close-ups are your best friend when showcasing the details of your products. Macro mode on your camera or smartphone can capture the tiny embellishments and delicate features that set your handmade pieces apart. These details are also crucial for potential buyers, as they help show the quality of the items you are creating.



4. Balanced Composition


Adopt the rule of thirds to compose the perfect image. Imagine your frame divided into a grid with two horizontal and two vertical lines. Place the main elements of your product at the intersections or along these lines to create a visually balanced and dynamic composition. Photography masters apply this technique to create compositions that are visually balanced and engaging.



5. Give the Right Perspective


Experiment with different angles to find the one that best highlights your product's unique features. A slight tilt or a bird's-eye view can completely transform the way your item is perceived. Also, take into account the practical aspect of angles. They assist buyers in forming a more vivid image of your product. 

Depending on your product, you will probably want to take multiple images from different perspectives.



6. Being Consistent is Being Professional


For an organized and professional look, maintain consistency across your product images. This applies to lighting, background, and even the perspectives you choose. Consistency helps create a cohesive brand identity that customers will recognize and trust. Once you've discovered what works best, it also becomes much easier to repeat it, saving you from spending excessive time photographing your products.



7. Use Natural Props for Context


Consider using natural props that complement your product and provide context. For instance, if you sell handmade candles, photograph them alongside a fuzzy blanket and a cup of tea to evoke a warm atmosphere. Make sure that you use props in natural colors and avoid diverting focus from the main product.



8. Editing and Enhancement


Editing can enhance your images, but be cautious not to overdo it. Adjust brightness, contrast, and color balance to ensure that the photo accurately represents the actual product. There are numerous user-friendly editing tools available, both online and as apps, that can help you fine-tune your images.



9. Testimonials Through Images


Encourage your customers to share photos of your products in use. User-generated content adds authenticity and shows potential buyers what your items look like in the real-world.



10. Stay Informed


Photography is constantly evolving, and staying current with trends is essential. Regularly invest time in learning new tips and techniques that can elevate your photography. This not only keeps your product images fresh and engaging but also positions you as a forward-thinking seller in the competitive handmade market.




Photography is a skill that, when mastered, can significantly impact your handmade business's success. Each click of the shutter should aim to capture the passion and dedication you've poured into your creations. By implementing these photography tips, you'll not only showcase the details and uniqueness of your handmade products but also convey the story and love behind each piece. Remember, a picture is worth a thousand words and a well-photographed product is an invitation for customers to become part of your creative journey.




This article is provided by Vendio Handmade, a multi-channel solution designed for crafters, makers and artists and their business. With this fully-featured tool, handmade entrepreneurs will list faster, save money and sell more.


Want to stay connected with us, get the latest handmade news, tips and updates for your business? Follow-us on Facebook, Twitter, Instagram and more.



About the authors

Nathan Wood is the manager of customer support for Vendio Handmade, Vendio and Storenvy. He has over 15 years of experience helping small and medium sized businesses, and is passionate about helping sellers succeed.

Silvia Popa is Product Manager at Vendio and Vendio Handmade

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